Best Practices For Halal Industry & Food Safety Management System Malaysia
Training Course
马来西亚清真产业与食品安全管理系统最佳实践
培训课程

1

Day 1: 11th October 2024 (Friday)

Module 1: Halal Marketing & Labelling

2

Day 2: 12th October 2024 (Saturday)

Module 2: Fundamental of Halal & Halal Assurance Management System

3

Day 3: 13th October 2024 (Suday)

Module 3: Sertu Compliance Training

4

Day 4: 19th October 2024 (Saturday)

Module 4: Good Hygienic Practices (GHP) & Manufacturing Practice (GMP) and Hazard Critical Control Point (HACCP)

5

Day 5: 20th October 2024 (Sunday)

Module 5: ISO 9001 - Quality Management Systems & ISO 22000 – Food Safety Management System

09:00 AM - 10:45 AM
Impact of Halal Market on Global Economy: Understanding Muslim Consumers

To succeed in the Halal market, businesses must grasp the diverse preferences of Muslim consumers across various Mazhabs (Islamic jurisprudential schools), locations, and demographics. By tailoring products and marketing strategies to meet their specific needs, businesses can effectively engage with this market segment and capitalize on the growing demand for Halal products and services.

Trainer: Madam Adlin Masood
(Faculty of Economics and Muamalat, USIM)

10:45 AM - 01:00 PM
Halal Marketing

This course delves into the world of Halal marketing, exploring the unique dynamics, challenges, and opportunities in targeting Muslim consumers. It covers the Halal marketing mix, issues faced by non-Muslim brands entering this market, and key success factors and strategies for effectively reaching and engaging Muslim consumers.

Trainer: Madam Adlin Masood
(Faculty of Economics and Muamalat, USIM)

01:00 PM - 02:15 PM
Lunch Break & Prayer
02:15 PM - 04:00 PM
Halal Logo & Labelling as Marketing Tool

The Halal logo and labeling are potent marketing tools for businesses. They signify compliance with Islamic dietary standards, fostering trust among Muslim consumers and appealing to non-Muslims who associate Halal certification with quality and ethical practices. This strategic use enhances market penetration and competitive advantage in both local and global markets.

Trainer: Madam Adlin Masood
(Faculty of Economics and Muamalat, USIM)

International Future of Education Association (IFEA Halal Centre)

IFEA (M) SDN. BHD.

Social Security Organisation (PERKESO)

ARA Halal Certification Services Center Inc.

University Malaysia Sabah (UMS)

USIM

Who Should Attend?

Beauty Brands expanding into halal market;
Wholesalers / Distributors, Importers / Exporters / Brokers Retailers ;
Chain stores Drugstores / Health Stores Supermarkets etc;
Halal Certification Bodies;
Corporate executives who are wish to exploring more on expanding in Malaysia and international HALAL markets

You Have Specific Questions For Speakers / Trainers?

If you have specific questions for speakers, feel free to email us at secretriat@ifea-my.com , we will prioritize  your questions during Q&A sessions!

Wish to Exhibit?

We are looking for: Halal Personal Care Brands & Manufacturers, Halal Certified OEM/ODM Manufacturers, Halal Packaging Companies, Halal Certification Companies and Halal Ingredient Suppliers.
Email and reach us at secretriat@ifea-my.com

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HRDF & EIS Training Courses

Halal Industry Seminar Series

  • G-Vestor Tower
  • Unit B-17-02, Pavilion Embassy Corporate Suite, G-Vestor Tower, No 200, Jalan Ampang, 50450 Kuala Lumpur.