Module 1: Halal Marketing & Labelling
Module 2: Fundamental of Halal & Halal Assurance Management System
Module 3: Sertu Compliance Training
Module 4: Good Hygienic Practices (GHP) & Manufacturing Practice (GMP) and Hazard Critical Control Point (HACCP)
Module 5: ISO 9001 - Quality Management Systems & ISO 22000 – Food Safety Management System
To succeed in the Halal market, businesses must grasp the diverse preferences of Muslim consumers across various Mazhabs (Islamic jurisprudential schools), locations, and demographics. By tailoring products and marketing strategies to meet their specific needs, businesses can effectively engage with this market segment and capitalize on the growing demand for Halal products and services.
Trainer: Madam Adlin Masood
(Faculty of Economics and Muamalat, USIM)
This course delves into the world of Halal marketing, exploring the unique dynamics, challenges, and opportunities in targeting Muslim consumers. It covers the Halal marketing mix, issues faced by non-Muslim brands entering this market, and key success factors and strategies for effectively reaching and engaging Muslim consumers.
Trainer: Madam Adlin Masood
(Faculty of Economics and Muamalat, USIM)
The Halal logo and labeling are potent marketing tools for businesses. They signify compliance with Islamic dietary standards, fostering trust among Muslim consumers and appealing to non-Muslims who associate Halal certification with quality and ethical practices. This strategic use enhances market penetration and competitive advantage in both local and global markets.
Trainer: Madam Adlin Masood
(Faculty of Economics and Muamalat, USIM)
Key in your email and you will be in touch shortly.