Gain first-hand insights from JAKIM and the Negeri Sembilan Government as they unveil new directions, incentives, and policy frameworks for Halal and Muslim-Friendly industry growth.
Discover how Halal and Muslim-friendly sectors are evolving into multi-billion-ringgit markets — from food manufacturing and tourism to fashion, cosmetics, and technology innovation.
Learn how to navigate cross-border Halal recognition, access new markets in Indonesia, China, and Taiwan and connect with international certification bodies and trade agencies.
Discover how global brands and tourism players are expanding into Muslim-friendly markets — from travel and hospitality to fashion, wellness and more!
Academic Conference (Day 2 – 1st Floor): An academic track featuring UiTM Negeri Sembilan and international researchers presenting research on Halal innovation, policy, and human capital development.
Engage directly with policymakers, investors, and certifiers through “Meet the Certifier” clinics, 1-to-1 business matching, and a VIP executive roundtable with the VIPs.
Doa Recitation
Welcome remarks: IFEA
Opening Speech: Ts. Dr. Aslizah Mohd Aris, Timbalan Rektor Penyelidikan Jaringan Industry Masyarakat & Alumni, UiTM Cawangan Negeri Sembilan
Guest of Honor Speech: JAKIM / Ministry Level
Launching: Guest of Honour, VIPs, UITM, IFEA & Sponsors
"Halal Integrity in a Global Market: Challenges & Solutions”
- Building trust in Halal supply chains.
- Safeguarding Halal against food fraud and scandals.
- Role of authorities in protecting consumer confidence.
- Artificial Intelligence in Halal auditing – potential and risks.
Speaker: TBC
“Why Negeri Sembilan is the Next Halal Growth State”
- Positioning Negeri Sembilan as a Halal hub.
- Halal as an Economic Driver for Negeri Sembilan
- Cluster Advantage: From Techpark@Enstek to HALMAS Industrial Parks
- Opportunities for SMEs in Halal manufacturing and exports.
- Policy direction to support Halal entrepreneurs.
- Land, Incentives & Infrastructure: Enstek as Strategic Halal Investment Zone
- SME Ecosystem in Enstek: Supporting Upstream & Downstream Halal Entrepreneurs”
- Opportunities for SMEs in ingredient supply, packaging, lab services, testing, support services.
Speaker: Negeri Sembilan State Office
This session provides Malaysian Halal manufacturers with practical guidance on export readiness, market entry pathways, and available support. Participants will gain clear insights into export grants, subsidies, trade promotion programmes, and priority overseas markets, with a focus on Halal products.
Speaker: MATRADE
TBC
Many Malaysian & ASEAN manufacturers produce OEM/private label goods for other brands.
Confusion: Should the brand owner or OEM factory apply for Halal certification?
Risk of brand misuse – Halal-certified factory producing non-Halal products under different labels.
Confidentiality barriers: brand owners reluctant to disclose formulations to CBs.
Benefits & Risks Discussion:
- Benefit: expands market access for SMEs & brand owners quickly.
- Risk: inconsistency between brand claims and certified processes.
Sub-topics:
- Legal accountability for Halal claims in OEM partnerships.
- Supply chain visibility for subcontracted products.
- Standardising documentation for OEM Halal verification.
Speaker: Mr Muhamad Noridham Nordin, Head of Halal Consultancy & Advisory, Halal Development Corporation (HDC)
Halal Supply Chain & Local Industry Issues
Potential Sub-topics:
- Raw material dependency: How Malaysia can reduce imports of Halal ingredients.
- Halal logistics: Segregation in cold chain and domestic transport.
- Food service sector: Ensuring integrity in restaurant chains and food outlets.
- SME dilemmas: Certification cost, training gaps, lack of in-house Halal executives.
- QR and digital Halal certificates: Consumer empowerment and fraud prevention.
- Digital Halal management systems for SMEs.
Speaker: Interstream Sdn Bhd
Scaling Halal Brands Through Franchising: Challenges, Compliance & Global Opportunities!
Scaling Halal brands starts locally. This session explores how businesses can build franchise-ready models, ensure Halal compliance, and expand into regional and global markets. Discover how franchising can drive growth, ensure compliance, and unlock regional expansion opportunities.
Speaker: Mr Akmal Zaman Abu
- Registration of Guests, Participants and Media
- Arrival of VVIPs
- Official Launching Ceremony
- Grand Welcome Dinner
- Networking Session
- Cultural Performance
- Photo Session
- Press Conference Session
Doa Recitation
Opening Remark: TBC
Guest of Honor - Speech: Mr Mohammad Faisal Abu Suaib Khan (Director-General of Islamic Tourism Centre)
Recap Day 1 & Introduce Muslim-Friendly Ecosystems
Potential Subtopics:
1. Explores how Muslim-Friendly standards are evolving into a global service benchmark that balances inclusivity, commercial viability, and consumer trust.
2. Shifts the focus from checklists to service design, highlighting what Muslim consumers actually expect across tourism and services.
Speaker: Mr Mohammad Faisal Abu Suaib Khan (Director-General of Islamic Tourism Centre)
Potential Subtopics:
- Shares how global airlines and brands adapt services to Muslim consumers across diverse markets and cultures.
- Examines how global brands balance inclusivity, brand identity, and operational consistency when serving Muslim travellers.
- From Check-in to Cabin: Delivering Muslim-Friendly Travel at Scale: Highlights operational best practices in catering, facilities, announcements, and crew training for large-scale travel systems.
Speaker: TBC (From Airlines / Airports / Global Brands)
Potential Subtopics:
- Muslim-Friendly Tourism: Best Practices from Malaysia and Taiwan: Compares how different policy, industry, and cultural contexts successfully develop Muslim-Friendly tourism ecosystems.
- Non-Muslim Majority Economies Winning Muslim Travelers: Highlights how inclusive design and service excellence attract Muslim tourists without religious complexity.
- Building Muslim-Friendly Ecosystems Through Policy & Industry Collaboration: Examines the role of government, industry, and operators in creating sustainable Muslim-Friendly destinations.
- From Facilities to Frontliners: What Makes a Destination Muslim-Friendly: Focuses on facilities, staff training, and service delivery that shape real Muslim-Friendly experiences.
- Clarifies practical needs such as food, prayer access, privacy, and communication—based on real traveler expectations.
Panel Speaker:
1. TBC
2. TBC
3. TBC
Moderator:
Potential Subtopics:
- Eg: What are the risks of positioning as “Muslim-Friendly” without Halal certification?
Panel Speaker:
1. TBC
2. TBC
3. TBC
Moderator:
Potential Subtopics:
- Highlights product development, branding, and compliance considerations in lifestyle sectors.
- Muslim-Friendly vs Halal: Understanding the Difference: Clarifies when Halal certification is required and when Muslim-Friendly positioning is sufficient.
- Muslim-Friendly Lifestyle Products: Building Trust Beyond Labels: Explores how brands can position products as Muslim-Friendly through transparency, design, and communication.
Speaker: TBC
Potential Guiding Questions:
1. What was the hardest decision your company faced when entering a Muslim-majority market?
2. At what point did Muslim-Friedly become a business strategy rather than a compliance exercise?
3. What Muslim-Friendly practices worked well in one market but failed in another—and why?
4. What are the biggest brand risks companies underestimate when serving Muslim consumers?
5. How do you decide which Muslim-Friendly features are essential versus optional?
6. How do you handle public backlash when expectations from Muslim consumers differ across regions?
7. If you were entering a Muslim market today, what would you do differently based on past experience?
8. What are the biggest operational challenges front-line teams face in delivering Muslim-Friendly services?
9. How do you see Muslim-Friendly services evolving over the next five years?
10. Closing the Muslim-Friendly Experience Gap in Travel & Hospitality: Identifies key gaps in facilities, information, and service delivery across airlines, hotels, and travel providers.
Panelist: TBC (From Industry in airlines, FMCG, hospitality, retails)
Moderator: TBC
Registration for Academic Conference
Exhibitor & Sponsor
Supporting Unit
Key in your email and you will be in touch shortly.
