Gain first-hand insights from JAKIM and the Negeri Sembilan Government as they unveil new directions, incentives, and policy frameworks for Halal and Muslim-Friendly industry growth.
Discover how Halal and Muslim-friendly sectors are evolving into multi-billion-ringgit markets — from food manufacturing and tourism to fashion, cosmetics, and technology innovation.
Learn how to navigate cross-border Halal recognition, access new markets in Indonesia, China, and Taiwan and connect with international certification bodies and trade agencies.
Discover how global brands and tourism players are expanding into Muslim-friendly markets — from travel and hospitality to fashion, wellness and more!
Day 3 focuses on Halal research, innovation, and human capital development, featuring UiTM Negeri Sembilan Branch academics, international researchers to shape the future of Halal and Muslim Friendly
Engage directly with policymakers, investors, and certifiers through “Meet the Certifier” clinics, 1-to-1 business matching, and a VIP executive roundtable with the VIPs.
Doa Recitation
Welcome remarks: IFEA Halal Centre
Opening Speech: Ts. Dr. Aslizah Mohd Aris, Timbalan Rektor Penyelidikan Jaringan Industry Masyarakat & Alumni, UiTM Cawangan Negeri Sembilan
Guest of Honor Speech: JAKIM / Ministry Level
Guest of Honor Speech: TBC
Launching: Guest of Honour, VIPs, UITM, IFEA & Sponsors
"Halal Integrity in a Global Market: Challenges & Solutions”
- Building trust in Halal supply chains.
- Safeguarding Halal against food fraud and scandals.
- Role of authorities in protecting consumer confidence.
- Artificial Intelligence in Halal auditing – potential and risks.
Speaker: TBC
“Why Negeri Sembilan is the Next Halal Growth State”
- Positioning Negeri Sembilan as a Halal hub.
- Halal as an Economic Driver for Negeri Sembilan
- Cluster Advantage: From Techpark@Enstek to HALMAS Industrial Parks
- Opportunities for SMEs in Halal manufacturing and exports.
- Policy direction to support Halal entrepreneurs.
- Land, Incentives & Infrastructure: Enstek as Strategic Halal Investment Zone
- SME Ecosystem in Enstek: Supporting Upstream & Downstream Halal Entrepreneurs”
- Opportunities for SMEs in ingredient supply, packaging, lab services, testing, support services.
Speaker: TBC
This session provides Malaysian Halal manufacturers with practical guidance on export readiness, market entry pathways, and available support. Participants will gain clear insights into export grants, subsidies, trade promotion programmes, and priority overseas markets, with a focus on Halal products.
Speaker: TBC
Misuse of Halal logo or vague product statements
(“Muslim choice,” “Halal taste”) → consumer confusion.
Potential Sub-topics:
Do’s and Don’ts for Halal product labelling (e.g., font, placement, claim wording).
Emerging idea: Blockchain-based “Halal passport” for each product.
Preventing food fraud & mislabelling in local markets.
OR
Halal Supply Chain & Local Industry Issues
Potential Sub-topics:
- Raw material dependency: How Malaysia can reduce imports of Halal ingredients.
- Halal logistics: Segregation in cold chain and domestic transport.
- Food service sector: Ensuring integrity in restaurant chains and food outlets.
- SME dilemmas: Certification cost, training gaps, lack of in-house Halal executives.
- Blockchain for traceability: Case studies and feasibility for Malaysia.
- QR and digital Halal certificates: Consumer empowerment and fraud prevention.
- Digital Halal management systems for SMEs.
Speaker: TBC
Exclusive Roundtable
Limited 20-seat executive session with Guest of Honor/ Speakers etc
**Invitation-only — for Platinum sponsors, key investors, and registered participants.
Cross-Border Recognition & Trade Challenges
Potential Sub-topics:
- Certificate cross-recognition: Malaysia vs Indonesia (BPJPH),
- Indonesia’s mandatory Halal law: New rules for Malaysian exporters.
- ASEAN harmonisation: Can we move towards a single Halal framework?
- China’s Halal demand: Aligning Malaysian standards to tap the market.
Panelist: TBC
Moderator: TBC
Industry Voices: What Businesses Want from Halal Authorities
Guiding Questions:
1. What are the biggest barriers businesses face in Halal certification?
2. How can authorities simplify processes without compromising integrity?
3. What role should certification bodies play in helping SMEs?
4. How do multinationals (Nestlé, Ajinomoto) see Malaysia’s Halal leadership?
5. What regulatory changes would make Malaysia more competitive?
6. Anchor Investments & Job Creation: The Ajinomoto Case in Enstek - Study Ajinomoto’s plant: capital, technology, output, export orientation, and local impact.
Panelist: TBC
Moderator: TBC
Many Malaysian & ASEAN manufacturers produce OEM/private label goods for other brands.
Confusion: Should the brand owner or OEM factory apply for Halal certification?
Risk of brand misuse – Halal-certified factory producing non-Halal products under different labels.
Confidentiality barriers: brand owners reluctant to disclose formulations to CBs.
Benefits & Risks Discussion:
- Benefit: expands market access for SMEs & brand owners quickly.
- Risk: inconsistency between brand claims and certified processes.
Sub-topics:
- Legal accountability for Halal claims in OEM partnerships.
- Supply chain visibility for subcontracted products.
- Standardising documentation for OEM Halal verification.
- Registration of Guests, Participants and Media
- Arrival of VVIPs
- Official Launching Ceremony
- Grand Welcome Dinner
- Networking Session
- Cultural Performance
- Photo Session
- Press Conference Session
Doa Recitation
Opening Remark: TBC
Speech: TBC
Recap Day 1 & Introduce Muslim-Friendly Ecosystems
Potential Subtopics:
1. Explores how Muslim-Friendly standards are evolving into a global service benchmark that balances inclusivity, commercial viability, and consumer trust.
2. Shifts the focus from checklists to service design, highlighting what Muslim consumers actually expect across tourism and services.
Speaker: TBC (Regulator)
Potential Subtopics:
- Shares how global airlines and brands adapt services to Muslim consumers across diverse markets and cultures.
- Examines how global brands balance inclusivity, brand identity, and operational consistency when serving Muslim travellers.
- From Check-in to Cabin: Delivering Muslim-Friendly Travel at Scale: Highlights operational best practices in catering, facilities, announcements, and crew training for large-scale travel systems.
Speaker: TBC (From Airlines / Airports / Global Brands)
Potential Subtopics:
- Muslim-Friendly Tourism: Best Practices from Malaysia and Taiwan: Compares how different policy, industry, and cultural contexts successfully develop Muslim-Friendly tourism ecosystems.
- Non-Muslim Majority Economies Winning Muslim Travelers: Highlights how inclusive design and service excellence attract Muslim tourists without religious complexity.
- Building Muslim-Friendly Ecosystems Through Policy & Industry Collaboration: Examines the role of government, industry, and operators in creating sustainable Muslim-Friendly destinations.
- From Facilities to Frontliners: What Makes a Destination Muslim-Friendly: Focuses on facilities, staff training, and service delivery that shape real Muslim-Friendly experiences.
Speaker: TBC
Potential Subtopics:
- Clarifies practical needs such as food, prayer access, privacy, and communication—based on real traveler expectations.
- Closing the Muslim-Friendly Experience Gap in Travel & Hospitality: Identifies key gaps in facilities, information, and service delivery across airlines, hotels, and travel providers.
- Low-Cost vs Full-Service Models for Muslim-Friendly Travel: Compares different operational approaches to Muslim-Friendly services across budget and premium travel segments.
- Training Frontliners for Muslim-Friendly Service Excellence: Discusses cost-effective training strategies to equip frontline staff with cultural and service awareness.
Speaker: TBC
Potential Subtopics:
- Highlights product development, branding, and compliance considerations in lifestyle sectors.
- Muslim-Friendly vs Halal: Understanding the Difference: Clarifies when Halal certification is required and when Muslim-Friendly positioning is sufficient.
- Muslim-Friendly Lifestyle Products: Building Trust Beyond Labels: Explores how brands can position products as Muslim-Friendly through transparency, design, and communication.
Speaker: TBC
Potential Guiding Questions:
1. What was the hardest decision your company faced when entering a Muslim-majority market?
2. At what point did Muslim-Friedly become a business strategy rather than a compliance exercise?
3. What Muslim-Friendly practices worked well in one market but failed in another—and why?
4. What are the biggest brand risks companies underestimate when serving Muslim consumers?
5. How do you decide which Muslim-Friendly features are essential versus optional?
6. How do you handle public backlash when expectations from Muslim consumers differ across regions?
7. If you were entering a Muslim market today, what would you do differently based on past experience?
8. What are the biggest operational challenges front-line teams face in delivering Muslim-Friendly services?
9. How do you see Muslim-Friendly services evolving over the next five years?
Panelist: TBC (From Industry in airlines, FMCG, hospitality, retails)
Moderator: TBC
Academic Conference Introduction
Exhibitor & Sponsor
Supporting Unit
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